In recent years, tech developments have redefined what it means to improve customer satisfaction. Now, customers seek convenience, control, and quick service when interacting with a brand. This is where online ordering comes in. The perfect way to order food from the comfort of your home.
Online ordering not only helps people save time but also enables restaurants to boost profits – a win-win situation for everyone.
But how can an online ordering system boost restaurant profit?
Let’s dive in!
What Is an Online Ordering System & How It Works
A restaurant online ordering system is a system designed to make the ordering process easy for customers and restaurateurs. It allows customers to order products without the need to visit the restaurant.
The ordering system works when a customer interacts with your online menu via a website or application. A good restaurant’s online ordering system allows customers to securely pay online, personalize their order, and receive order updates, all with a few intuitive taps.
Online ordering helps the restaurant staff as well since the customer’s order pops into your KDS for swift order preparation. The customers’ contact and order information get stored in your back-office software for future purchases, discounts, promotions, and loyalty rewards.
This makes the whole process easy and smooth, allowing both parties to save valuable time. But do you need online ordering, or is it just an extra cost for your restaurant?
Why Your Restaurant Needs an Online Ordering System
Online ordering has grown 300% faster, as compared to dine-in since 2014, and now accounts for up to 40% of the total restaurant sales.
Without having a robust online ordering system in place, you may lose 40% of potential sales. This is the biggest reason to have a reliable and secure online ordering system. Here are 3 other reasons why your restaurant should implement a restaurant online ordering system.
- Improve Order Accuracy
Phone orders can be inaccurate due to the different volume levels, loud background noise, or language barriers. This could result in poor customer experience and food waste. Online ordering gives the customer the comfort of selecting their favorite meal without talking or explaining to your staff.
- Save Money
Customers can take a long time to order food from your restaurant. This could not only occupy space for a longer time but also make it difficult for your staff to deal with confused customers. Online ordering prevents any lost time that staff might experience and allows customers to order food online.
- Enhance Marketing
An online ordering system helps you to improve your marketing by allowing more people to buy from you. By creating deals and offering promotional discounts, you can attract more customers. You can also capture emails and contact details, which allows you to remarket these individuals with special discounts.
7 Ways to Utilize Online Ordering System to Boost Your Restaurant Profit
Now that you are aware of the importance of an online ordering system, you might be wondering how it can boost profits. Here are the top 7 ways to utilize an online ordering system to maximize your revenue.
- Personalized Experience
A robust restaurant online ordering system offers customers the ability to tailor their orders according to their preferences. Your customers can select from dietary restrictions or exclude specific ingredients. This personalized approach enhances customer satisfaction, allowing them to come back for more.
- Improve Order Management
Order management is the backbone of your restaurant operations. A slight mistake in the order can ruin the customer’s experience. A restaurant’s online ordering system can help you streamline your order management process. You can avoid costly mistakes, enhance customer experience, and save time while helping your bottom line.
- Minimal Labor Costs
Cutting costs is the key for restaurants to maximize profits. An online ordering system can help you to avoid hiring more staff. You don’t need the waiters to take the orders that are from the online ordering system. Automation helps you to save money while bringing more accuracy. Cutting labor costs is a big strategy that a restaurateur can deploy.
- Get Better Consumer Data
One of the significant benefits of an online ordering system is the data it generates. You can get a wealth of data related to order trends, popular items, customer feedback, and much more. This helps you to make informed decisions, identify areas of improvement, adjust price strategies, and make choices that positively impact revenue.
- Be Available Everywhere
An online ordering system allows customers to conveniently place their orders from anywhere, at any time. This flexibility not only improves the customer experience but also helps you to reach a wider audience. The increased accessibility results in more sales, ultimately giving you more profits.
- Upselling & Cross-Selling
Upselling and cross-selling are popular marketing practices to increase the average order value. By utilizing the online ordering system, you can implement suggestive selling techniques to sell underperforming products or items. You can suggest additional sides or beverages to encourage customers to spend more. This ultimately increases check size and adds more revenue.
- Transparency
An online ordering system gives you complete transparency on your sales and orders. It also provides a secure gateway for your customers to order their favorite meals. They can know the exact price of the dish; with the time it will take to deliver or be picked up. Once the order is complete, the customer feels satisfied, and the restaurant earns their trust.
How To Set Up a Restaurant Online Ordering System?
- DIY Restaurant Website Builder
- Third-party App
- First-party App
- DIY Restaurant Website Builder
- Third-Party App
- First Party App
Let’s Get Your Restaurant Online Today
There is no point in setting up an online ordering system if it’s not profitable. It’s crucial for you to find the right balance between convenience and cost. If you rely too much on a third-party ordering app, they’ll be taking a higher percentage of your online revenue.
On the flip side, if you go with building your own website, the maintenance and development costs will eat all your profit. Therefore, a first-party POS online ordering system comes as a sustainable option for what most restaurants need in online ordering.
FAQs
- How Much Does It Cost to Setup an Online Ordering System with Modisoft?
- Does Online Ordering Increase Sales?
- Improving customer satisfaction through tailoring your offerings
- Reducing costs by eliminating staff to take orders and process payments
- Providing convenience to order online without communicating or leaving the home.
- How Can a Restaurant Increase Profitability?
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About Altria
Altria Group, Inc. is one of the world’s largest producers and marketers of tobacco and related products. They have been the undisputed market leaders in the U.S. tobacco industry for decades.
Altria Group is known for owning the most enduring names in American business including but not limited to Philip Morris USA, John Middleton, and U.S. Smokeless Tobacco Company.
Benefits
- Monitor and track all promotional efforts by directly integrating deals into insights
- Receive Altria rebates smoothly by sharing scan data reports
- Generate Altria scan data report program at a click
Pricing
Included in Advanced Plan
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About Cartzie
Cartzie is a loyalty application designed by Modisoft, with you in mind. It is a one-stop loyalty and online ordering solution that is fully equipped with all the tools needed to make your business grow.
With Cartzie, you can do curbside pickups, delivery, and drive-thru ordering. Cartzie has revolutionized the way businesses interact with customers.
Benefits
- Add delivery options for your customers
- Boost your marketing efforts through targeted campaigns
- Take your business online in a few clicks
- Receive payments online for your orders
Pricing
+$49 per month with Retail Plans
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About Comdata
COMDATA has been serving businesses for over 45 years and is recognized as a leading provider of commercial payment solutions. They specialize in serving the trucking industry and are known as an issuer of fleet fuel cards, trucking permits, corporate spend cards, and paperless payroll cards.
Benefits
- Automatically transfer sales data from the Comdata POS into Modisoft back-office software
- Get an all-in-one solution to monitor and track your sales separately
- Easy accessibility to manage all your fuel sales
Pricing
Included in Advanced Plan
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About DoorDash
DoorDash, Inc. is a food ordering and delivery platform based in San Francisco. It is the largest food delivery company in the United States with more than 50% of the market share in the convenience delivery category. It provides an on-demand food delivery service to restaurants and stores. Their services help businesses innovate, grow, and reach more customers.
Benefits
- Receive order directly into your POS System
- Manage your online DoorDash menu
- Enable DoorDash orders for your customers
Pricing
+$69 per month for Third-Party Order Management
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About Fintech
Fintech has been dedicated to serving the beverage alcohol industry for the last 30+ years. Established in 1991, Fintech operates from its headquarters based in Tampa, Florida. Supported by TA Associates and General Atlantic, Fintech automates alcohol invoice payment, streamlines payment collections, and facilitates comprehensive data capture for 1 million B2B business relationships.
Benefits
- Import vendor invoices directly into your back office
- Optimize purchase order management
- Improve your alcohol vendor management
Pricing
+$5 per month
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About Gilbarco Veeder-Root
Gilbarco Inc. is a supplier of fueling equipment including fuel dispensers, payment systems, point-of-sales systems, and support services. The company operates from Greensboro, North Carolina.
Benefits
- Effortlessly connect your POS data from the Gilbarco system to Modisoft Insights
Pricing
Included in Advanced Plan
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About Instacart
Instacart is a delivery company that operates a grocery delivery and pick-up service in Canada, and the United States. It is one of the largest grocery marketplaces in North America. Instacart makes the delivery process easy for store owners.
Benefits
- Monitor and manage your Instacart inventory levels from Modisoft Insights
- Updated Instacart inventory levels in real-time
- Avoid stockouts by ensuring accurate inventory levels
Pricing
+$19 per month
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About Retalix
Retalix Ltd was established in 1982 and is now owned by NCR Corporations. It develops licensed and supported software applications for retailers, wholesalers, and distributors of fast-moving consumer goods.
Benefits
- Easily Import sales data for reports and analytics from the Retalix POS system
- Monitor sales in real-time
Pricing
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About Paycue
Paycue is Modisoft’s preferred payment processing provider. It helps businesses to streamline their setup process to be faster and more efficient. Paycue assists businesses with faster payments and smoother customer interaction.
Benefits
- Enjoy minimal fees on transactions
- Seamless integration
- Speedy transactions
- Secure payments
Pricing
No monthly fee. Only pay when you sell.
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About Plaid
Plaid Inc. is a financial service company that builds a data transfer network that powers digital finance and fintech products. Plaid assists businesses in connecting their financial accounts to fintech services. The company's product enables applications to seamlessly connect with the user's bank account.
Benefits
- Build a quick and secure connection to your bank account
- Easily manage your bank reconciliation to match your book records
- Experience an easier way to connect with your bank account
Pricing
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About RJ Reynolds
R.J. Reynolds is a leading tobacco manufacturing company in the United States. Founded by R.J. Reynolds in 1875, the company is a subsidiary of Reynolds American. RJR holds the largest brand portfolio including but not limited to Kent, Pall Mall, Camel, and Newport. The company is based in Winston-Salem, North Carolina.
Benefits
- Offer tobacco loyalty from the industry's leading brands
- Monitor all promotional efforts in just a few clicks
- Get your rebates easily
Pricing
Included in Advanced Plan
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About Uber Eats
Uber Eats is an online platform that focuses on food ordering and delivery. The company offers easy online delivery and logistics operations. It was launched in 2014 by Uber company. The company operates by allowing foodies to order the food they love. Uber Eat connects businesses to millions of customers while providing a hassle-free delivery solution to restaurateurs.
Benefits
- Manage the Uber Eats menu through a single dashboard
- Have online orders automatically sent to your POS system
- Increase the number of online orders you receive
Pricing
+$69 per month for Third-Party Order Management
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About Verifone
Verifone, Inc. Is an American multinational corporation based in Coral Springs, Florida. It sells merchant-operated, self-service, and consumer-facing payment systems to the different industries.
Benefits
- Import data easily from the Verifone POS system into Modisoft Insights
- Keep a record of your data in one software
- Manage sales data at a glance
Pricing
Included in Advanced Plan
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About VusionGroup
VusionGroup is the global leader in digitalization solutions for commerce. It provides IoT and Data solutions for physical commerce, serving over 350 large retailer groups around the world in North America, Asia, and Europe.
Benefits
- Get the flexibility to update prices across thousands of products from one central dashboard
- Implement digital price tags in your retail location
- Limit the need for traditional label printing
Pricing
Available upon request
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