FavTrip
Industry: Convenience
Location: Missouri
In This Case Study
About FavTrip
FavTrip is a Missouri-based gas station and convenience store chain founded in 2005 by Babir Sultan. With four locations, the business is known for its commitment to excellent customer service and creating a superior shopping experience.
Sultan started his journey as a retail operator passionate about customer service, smart operations, and building a brand that feels like a community.
By the Numbers
30x
Increase in text club loyalty program signups
18%
Decrease in labor costs due to data-driven scheduling
30%
Decrease in inventory shrinkage
Challenge
Before implementing Modisoft, the FavTrip team faced fragmented data and manual inefficiencies.
Tracking sales, managing inventory, understanding category-level performance, and handling vendor relations were all time-consuming and prone to human error. Without a real-time, unified view of store-level versus back-office operations, the business struggled to scale confidently.
Managing the employees for FavTrip was also a challenge. Sultan stated that aligning payroll with actual foot traffic or revenue trends was more like guesswork. Additionally, training new team members without a central, intuitive system meant longer onboarding times and inconsistent operations.
Sultan and his team knew they needed the right software to help manage their operations efficiently and be able to keep up with the growth of their store.
Products Used
Modisoft Insights
A smart back-office software that delivers real-time performance data, helping store owners make fast, informed decisions.
Cartzie
An integrated online ordering and loyalty platform that helps stores engage digitally with their customers, increase repeat visits, and offer a frictionless mobile experience.
Tobacco Loyalty
Earn rewards and manufacturer rebates by tracking eligible tobacco sales through your POS with automated scan data.
Employee Management
Streamline scheduling, time tracking, and performance monitoring to manage your team efficiently from one platform
Action
FavTrip chose to implement Modisoft Insights to unify and streamline their data across all locations.
With Modisoft’s powerful analytics dashboard, the team gained access to real-time sales and inventory metrics, enabling faster and more confident decision-making—especially during periods of competitive pricing and market fluctuations.
Leveraging the insights platform, FavTrip improved labor and scheduling efficiency by utilizing the Employee Management System. By linking shifts to sales trends, FavTrip successfully reduced unnecessary labor costs, while still meeting customer demand.
The vendor reconciliation and invoice scanning features within Insights gave FavTrip tighter control over margins and shrink, while daily cash reconciliation tools helped eliminate over/short issues.
FavTrip also started using Modisoft’s Cartzie loyalty program, which allows FavTrip to tailor rewards that match their business needs and increase customer retention.
“Modisoft has helped transform us into a more data-driven operation, enabling us to expand confidently while keeping a tight grip on cost control.“
Babir Sultan
President | FavTrip
Results
Since adopting Modisoft, FavTrip has seen measurable improvements across multiple areas of business.
Inventory shrinkage has decreased by 30% thanks to tighter control and improved vendor tracking. Labor costs dropped by 18% using sales-linked scheduling tools. In addition, FavTrip’s text club loyalty program saw a 30-fold increase in signups.
Modisoft has also helped FavTrip power new initiatives. When launching Caribou Coffee in-store, data from Modisoft validated its success and supported expansion. During a recent gas price war, Sultan used Modisoft’s insights to shift focus to in-store profitability, protecting margins instead of racing to the bottom.
Overall, Modisoft has helped transform FavTrip into a more data-driven operation, enabling them to expand confidently while keeping a tight grip on cost control.
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